What brand identity includes

A strong brand identity doesn’t happen overnight. You can’t just pick a few colors and slap together a logo. You need to approach your design strategically. This requires deep thinking, a team with strong communication and design skills, and an intimate understanding of your brand. The good news is that while this may seem intimidating, it doesn’t have to be. With the right guidance, you can move through the process effectively and produce a truly great brand identity. Luckily, we can provide that guidance. Here, you’ll learn everything you need to know about designing a brand identity, along with our best tips and tools to do it. But before you start sketching out your logo, let’s start with some brand identity basics.

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