Finishing What You Started…

Brand consistency is the delivery of brand messaging in line with the brand identity, values, and strategy over time. Consistency means your target audience is being exposed to core messages, visual branding, and other brand elements repeatedly, which can help to solidify brand recognition.

Consistency is key to making your brand stand up against competitors. However, it may be time to rethink consistency. We’ve been taught consistency means doing a route or daily strategy which can easily become robotic and unnatural. Your branding must have your personality and the story in which why people fall in love with it.

So in short… Brand like you! Maybe consistency means every other day or 3 times a week. Stay consistent but for the branding sake be you!!!